UK industrial-products subsidiary of global enterprise

UK industrial-products subsidiary of global enterprise

UK industrial products subsidiary of global enterprise

Type of company:
UK industrial products subsidiary of global enterprise.

Size of company:
£10m – £20m turnover, 200 staff, 3 UK locations.

Objective:
To reverse a 5-year sales and profits decline.

Challenge:
To improve sales and marketing productivity.

Work involved;
Configuring Alert’s service elements to match precise needs of client in terms of target companies, Business Lists, Key Contacts, Trigger Reports.

Investment in Alert:
£15,000 per annum on 2-year multi-user contract.
Overall investment in the project:
£300k covering operating costs of 5 sales staff plus marketing and operational support.
Outcome:
Major contract agreed with UK airport group covering 5 locations. Other contracts being developed.

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