Alert Business Insight | Tech Company Global No 1 internet-search company. Google. (now Alphabet Inc)
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Tech Company

Global No 1 internet-search company. Google. (now Alphabet Inc)

Tech Company

Global No 1 internet-search company. Google. (now Alphabet Inc)

Tech Company

Company: Global No 1 internet-search company. Google. (now Alphabet Inc)

When Google/Alphabet, the biggest company in the world, went looking for the best business information provider in the world, their own search engine brought them to our door. After a conversation with one of our data experts followed by an Alert Data online demo and a free test drive of the service, they signed up.

Alert BI Research Objective: To pinpoint high-growth B2C (business to consumer) firms in the UK, Germany, France, Denmark, Finland, Iceland, Norway and Sweden. This type of organisation usually accounts for less than 1% of the total businesses in each country, and are therefore difficult to pinpoint.

Global No 1 internet-search company. Google. (now Alphabet Inc)

What we did: We researched across 20 million businesses to find the high-growth organisations that were also involved in e-commerce operations.

The Google teams were then able to undertake highly focused sales and marketing campaigns around Google ad-words and associated services.

Work involved: Filtering business insight data from the Alert database of 100-million data bits; then checking, validating and delivering data to Google on a weekly basis.

Outcome: Within months, Google (Alphabet Inc) became the number one company in the world by size, with a market capitalisation of £930 billion!

Coincidence, probably!

But it shows how using good-quality business data and insights is important, whatever your size and aspirations.

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